Ethnic Tourism Landscape From The Perspective Of Regional Cultural Activation Design Research

Globalization and economic development not only promote economic development,but also make the culturally disadvantaged countries and nations face the risk of the disappearance of national cultural characteristics.The development of cultural tourism and the protection of ethnic featured culture are the needs of the economic development of ethnic minority areas.However,the rapid development of tourism also leads to the assimilation and even disappearance of some cultural features by foreign cultures.Protecting and inheriting excellent national culture,finding scientific and logical activation methods,and systematically applying them to tourism landscape design can promote the healthy development of cultural protection and tourism industry in minority areas.Based on the discussion of "combination and polymerization" in semiotics theory,this paper established the biaxial system of horizontal combination and vertical polymerization,and applied the biaxial analysis method of combination axis and selective axis to analyze the deep meaning and structure of daur ethnic culture.It has preliminarily mastered the cultural symbols with the cultural characteristics of the daur nationality and the cultural symbols that are easy to be confused.It has generated a complete set of symbol system through the symbolization process of regional cultural elements,laying a foundation for the activation of the endangered traditional culture of the daur nationality.After studying the case of the activation of cultural heritage in yushuizhai village of lijiang,it is found that the research on the activation of cultural heritage focuses on the symbolic design of material landscape and the institutionalized design of immaterial landscape.According to the theory of sign linguistics,this paper summarizes the surface grammar rules of tourism landscape design,including lexical rules,syntactic rules and stylistic rules.This paper analyzes the deep law of cultural expression in landscape design,that is,under the restriction of cultural context,the theme culture is selected at the macro level,and then implemented at the micro level of landscape.Finally,the process of guiding tourists' text reading is guided by text control.Aiming at the institutionalized design of immaterial landscape,this paper summarizes the strategies of cultivating various skills of minority subjects engaged in tourism,establishing stable cooperativerelations among scenic spots,cultural groups and ethnic villages,and recovering and innovating traditional folk festivals.The landscape design example of daur nationality park proves that the activation of traditional cultural heritage of ethnic minorities is feasible and effective.