Research On The Design Of Cultural And Creative Products In Laozi’s Hometown

The cultural and creative industry has unlimited development potential and space under the background of the sustainable development of the national economy,and the tourism,cultural and creative industry is constantly becoming the main industry promoted by the country.More and more people are devoting themselves to the design and development of cultural and creative products.The research object of this article is located in Zhoukou City,Henan Province.In recent years,Luyi County has vigorously advocated the policy of tourism to promote economic development,and the research on the regional culture of Luyi is also increasing.The tourist area of Laozi’s hometown is also becoming more and more well-known.Lao Tzu is a great thinker,philosopher and writer of our country.This historical celebrity was born in Luyi County.As the birthplace of Laozi,Luyi was developed by the government into a comprehensive scenic spot integrating historical relics,cultural landscapes,natural customs,and leisure and health.The scenic spot has received strong policy support from the government since its completion,but the development of tourism economy is still sluggish.Relying on the obvious cultural background,although the number of tourists has not dropped significantly,the tourism income has shown a continuous downward trend.According to the objective feedback of the scenic spot,the continued decline in sales of tourism cultural and creative products is one of the main reasons.Tourism cultural and creative products account for about 30% of the economic income of the scenic spot.At present,there are many problems with cultural and creative products in this scenic spot,among which the phenomenon of homogeneity,low-end and localization is serious.Many cultural and creative products do not have regional characteristics and also lack design creativity.It is only natural that sales continue to fall Therefore,in response to the above problems,if we want to promote the development of tourism economy,we must pay attention to the unique value of regional culture,open up markets for cultural inheritance,development,and innovation,and at the same time avoid product duplication and plagiarism in the process of cultural and creative product design.Standardize the operating environment of the market,reduce low-cost duplication and complex problems of practitioners,and gradually increase the enthusiasm of tourism shopping.This article takes the scenic spot of Laozi’s hometown in Luyi as the research object,and conducts in-depth research and analysis on the background of Taoist history and culture,human landscape,natural customs,leisure and health through field investigation,questionnaire survey,and document analysis;Summarize and reorganize elements such as shapes,patterns,and colors under the cultural background;combine the theoretical research foundation of regional cultural and creative products,sort out design principles and design methods,and combine market needs to design practical texts that can reflect the characteristic culture of Laozi’s hometown.To create products,the regional cultural uniqueness of Laozi’s Taoist culture,the practicality of product functions,the appreciation of product appearance,and the affinity of product humanistic care are fully reflected in this cultural and creative product design,and the design is practiced.It is implemented in specific product entities through scientific and innovative means,providing scientific and feasible reference basis for the design and development of regional cultural and creative products,and at the same time providing reference for the design and development of cultural and creative products in Laozi’s hometown.