Research On The Development And Design Of Cultural And Creative Products In Nanliang Revolutionary Memorial

The Nanliang Revolutionary Memorial Museum,as a national demonstration base for patriotism education to commemorate the history of the Red Revolution in Nanliang and promote the Red Revolution culture in the border of Shaanxi and Gansu,has important and far-reaching significance for the spread of the Red Revolution culture of Gansu and even northwestern China.At present,the red cultural and creative products of the Nanliang Revolutionary Memorial Museum are in a situation of slow pace of development,serious product homogeneity,and low level of product innovation.Exploring how to better present the Red Revolutionary Culture of Nanliang through the Iinovative research on cultural and creative products is not only a positive response to current national cultural policy,but also a transfusion of new blood into the inheritance and development of the Red Revolutionary Spirit of Nanliang.It is a subject worth to be explored deeply in the form of art.Starting from the cultural relics of Nanliang Revolutionary Memorial Museum and the regional characteristics of Qingyang,this thesis is aiming at sorting out the bloodline of cultural propaganda visual form during the Red Revolution took place on Shaanxi-Gansu border and summarizing the regional characteristics of Longdong region by conducting in-depth research and excavation of the Red Revolutionary Culture of the Nanliang Revolutionary Memorial Museum.Then appling what the author has learned during this process through modern visual design techniques to the design of the cultural and creative products whose brand name is "Nanliang Shuoguo".The author has attached great importance to the source and construction of the red historical elements in Nanliang area.By restructuring the red elements,shaping the brand with regional characteristics,the author is aiming at providing a new attempt for the inheritance and development of the Red Revolutionary Culture of the Nanliang Revolutionary Memorial Museum.While preserving the red connotation of the Red Revolutionary Culture in Nanliang,the author is aiming at exploring the feasibility and effective methods of the inheritance of the Red Revolutionary Spirit in Shaanxi-Gansu border so as to make the red cultural and creative brand of the Nanliang Revolutionary Memorial Museum more unique and appealing,promoting consumers’ s regional emotional resonance towards Nanliang.Thus,facilitates the inheritance and development of the Red Revolutionary Spirit of Nanliang.