Study On Designing Cultural Creative Products Of Anhui Huangmei Opera

Huangmei opera,one of the five major Chinese opera genres,is a theatrical form that integrates song,dance and music.As a small folk opera,the opera has a simple and smooth singing voice,and is full of appeal,which is very popular.As an important intangible cultural heritage of Anhui Province,it has been popular among the people.However,in the rapid development of modern times,Huangmei opera,as one of the traditional cultures of Anhui Province,has been passed down to the present day with a single and uninspired form of presentation,and has not been better promoted and developed.This paper analyzes the style of the Huangmei opera and its current situation,takes the image,color scheme and costume pattern of Huangmei opera as the starting point,protects and inherits the intangible cultural heritage of the Huangmei opera,and at the same time,incorporates contemporary design concepts and ideas,compares and contrasts the cultural characteristics of the Huangmei opera with today’s trend,simplifies and refines the cultural characteristics of the Huangmei opera and reorganizes the structure,so that the Huangmei opera series of cultural creations can be displayed in flatness.It is also a storytelling experience.By presenting the traditional cultural image of the Huangmei opera from a new perspective,the project explores a research project on the sustainable development of intangible cultural heritage,and makes a modest contribution to telling the Chinese story and introducing Chinese traditional culture to the world.By linking the artistic design of the cultural creation with the traditional culture,a new cultural creative product is created that can represent the unique hometown culture of Anhui Province,with the meaning of Chinese traditional culture and the combination of new technology and concepts,which can bring its value into play and keep pace with the new era,and achieve the purpose of spreading and developing the culture of the Huangmei opera.