Research On Cultural And Creative Product Design Of Taihao Tomb In Huaiyang County

Taihao Tomb,Huaiyang County,Zhoukou City,Henan Province,is located in the Huanghuai land.In history,Fuxi led the people to build the capital here,and was buried here after his death.According to the county records,the mausoleum was built in Huaiyang county area in the Song Dynasty.Huaiyang county has a profound cultural accumulation,and three feudal dynasties have been established here in history.The culture represented by Taihao mausoleum is Fuxi Nuwa culture.Taking the temple fair of Taihao Mausoleum as an opportunity,a large number of people and overseas Chinese overseas Chinese will be attracted to visit each year.This culture has formed a spiritual bridge connecting the Chinese descendants at home and abroad.With the increase of influence of Taihao Tomb temple fair,the effect of Taihao Tomb on economic and cultural is becoming more and more obvious.In terms of economy,more than half of Huaiyang county’s economy is driven by Taihao Tomb Temple fair every year,and it is also due to the huge economic and cultural potential of Huaiyang county.The administrative division of Huaiyang area is adjusted to a district by county and directly assigned to Zhoukou City.From the macro perspective,Taihao Tomb will have great potential for development in the future.However,from the micro perspective,there are many problems in the existing tour experience of Taihao Tomb.Taking cultural and creative products as an example,there are some problems such as insufficient quality sense,lack of innovation and outstanding cultural background.This study aims to analyze and sort out the relevant elements of cultural creation design through the research of the cultural background of Taihao Tomb,and make macro design strategies through SWOT analysis,extract the demand of cultural creation design,and then sort the weight of design requirements by means of AHP,and summarize the emphasis of the design.And take this as the design criterion,carry on the design practice of taihaoling cultural and creative products.In view of the problem of the lack of product quality sense,we will combine the extracted cultural elements to develop packaging design for it,so as to improve the quality of the products;In view of the lack of new innovation,a batch of original products are designed by means of culture and appropriate carrier,which can also provide a reference for the development of new products;In view of the problem that the cultural background is not prominent,this study will sort out Fuxi Nuwa culture of Taihao Tomb packaging,and sort out a clear story background,which can provide reference ideas for the subsequent design and development.Taking cultural and creative products as the medium,people can deepen people’s understanding of Taihao Tomb and Fuxi Nuwa culture and enhance the role of Taihao Tomb in the development of local cultural industry.