China is an ancient civilization that has been passed down in the history of agricultural culture.Ancestors have gradually formed their own unique cultural connotations through long-term agricultural production and life.Agricultural civilization is the foundation of cultural confidence,which is worth exploring and inheriting.The main research direction of this paper is the rediscovery,rethinking,and redesign of physical and spiritual elements in traditional agricultural production practice in China,which will help human students live up to their aspirations Cultural analysis,symbolic analysis,and related design principles are creatively applied to the design of cultural and creative products,attempting to combine the material and conceptual fields,and from a design perspective,reconstruct the overall landscape of Chinese agricultural culture from a relatively complete perspective.Based on this,the characteristics and mission of agricultural culture museums are considered,as well as how to change the presentation content and methods of cultural and creative products,Actively exploring new paths for integrating elements of agricultural civilization with the current mode of social operation.This paper uses the Analytic Hierarchy Process to establish a museum evaluation and system,dividing the characteristics of museum cultural and creative products into three dimensions: material cultural layer,behavioral cultural layer,and spiritual cultural layer.The fuzzy Kano model is introduced to analyze the user’s demand for each feature under each dimension category,ultimately serving as an effective guide for the output of themed cultural and creative products in agricultural museums.The practical goal of this project is Tianjin Jinshanghe Agricultural Culture Museum.Through the research and analysis of the early research of the museum,this paper combs and summarizes the reasons for the lack of the module of cultural and creative products.Combining the excellent case results at home and abroad,it specifically studies the connotation characteristics of the collection culture of Tianjin Jinshanghe Agricultural Culture Museum and the characteristics of regional agricultural culture.At the same time,it is combined with new carriers and new needs,Finally,a new approach was proposed to explore the design and research of themed cultural and creative products for agricultural museums... |