Research On Tourism Creative Product Design Based On Tianshui Fuxi Culture

With the development of society,the intention of consumers has changed greatly.Because of the increase of economic income and leisure time,consumers no longer meet the single material needs,but turn to spiritual consumption.They begin to pay attention to the culture,meaning and other spiritual connotations of things,and more concern about the pleasure experience in the consumption process.In the design of cultural creative products,the deep excavation of cultural connotation is conducive to arouse consumers’ cultural resonance and thinking,and further enhance their sense of cultural identity.This study combines The three-level theory of emotional design by Donald Arthur Norman and RMP analysis theory to takes Fuxi culture as an example to create tourism IP+ series of cultural creative products for Fuxi culture in Tianshui.The main content is divided into the following three parts:Firstly,the design positioning of Tianshui Fuxi cultural tourism creative products.Based on RMP analysis theory,the author classified Tianshui Fuxi culture by the cultural resources,market and products,and got product design positioning,which can provide theoretical basis for later design practice.Secondly,the character design of Fuxi.Based on The three-level theory of emotion and questionnaire survey,this paper deeply excavated the connotation of Fuxi culture,established the aesthetic style of Tianshui Fuxi character and completed the practice of IP character design.Thirdly,the design and application of Tianshui Fuxi cultural tourism creative products.Combined with Fuxi’s fourteen achievements to complete a series of cultural creative design.This study is based on RMP theory and The three-level theory of emotion.Firstly,using RMP analysis theory,this paper analyzes and locates the cultural resources,market and products of Tianshui Fuxi.Then,based on The three-level theory of emotion,combined with questionnaire survey and conclusion analysis,IP image + series cultural and creative design methods and ideas are established.Finally,the design method is used to complete the derivative of IP image + series cultural and creative products.At the same time,Fuxi culture is combined with practical research to complete the design practice of Fuxi cultural tourism creative products.