Research On Creative Product Design Based On Dong Architectural Culture Under The Integration Of Culture And Tourism

In 2018,the Ministry of Culture and Tourism was officially established.This year was the first year of "cultural and tourism integration",which greatly promoted the development of cultural and tourism integration in China.In recent years,it is of great significance to promote the development of-the national cultural industry and further excavate the tourism resources to supplement and improve the policies related to the integrated development of the tourism industry.As one of the minority nationalities in China,the wooden construction skills of the Dong people were selected as the first batch of national intangible cultural heritage,which contains rich artistic and cultural research value.With the progress of modern science and technology and the promotion of cultural and tourism integration strategies,how to carry on the reasonable inheritance and promotion of traditional national culture has become a top priority.This study takes the architectural culture of the Dong ethnic group as the research object,integrates the cultural characteristics,artistic elements and national spirit contained in the architectural culture of the Dong ethnic group into the design of cultural creative products by combining the KANO-QFD model,cultural gene map,analytic hierarchy process and other theoretical methods,and finally obtains the architectural cultural creative products of the Dong ethnic group that meet the needs of modern design.Thus,it can promote the inheritance and development of Dong architectural culture,improve its visibility and influence,and better realize the protection of excellent traditional culture.First of all,it analyzes the background of the research topic,clarifies the purpose and significance of the research,summarizes the current situation of scholars at home and abroad,carries out the research by combining various scientific research methods,and summarizes the overall framework and research ideas of the paper.Secondly,it analyzes the current situation of creative products of Dong architectural culture under the integration of culture and tourism.First,it analyzes the current situation of cultural creative products,and then,combined with the theoretical knowledge of KANO-QFD model,quantifies user needs through user interviews,questionnaires and other methods,and finally gets the design direction and requirements of cultural creative products.From the perspectives of architectural form,pattern,structure,color,environment,behavior and semantics,this paper studies the cultural and artistic characteristics of Dong people’s architecture,and constructs the gene map of Dong people’s architecture culture according to the construction principle of gene map.Finally,according to the gene map of Dong architectural culture,the analytic hierarchy process is used to screen and extract dominant and recessive cultural factors,and finally complete the design practice of creative products of Dong architectural culture.This study not only explores a new way to protect the architectural culture of the Dong nationality,enriched the research methods of national cultural creative product design,but also has reference significance for the protection and promotion of other ethnic cultures,and promotes the spread and development speed of our excellent culture.