| The essence of narrative design is to take the design work as the carrier of a story,and establish a connection between the carrier’s attributes and narrative elements,so as to realize the narrative purpose efficiently.Cultural creation endows productions with cultural connotation and extension,and production design has the meaning of cultural narration.At the same time,the inherent story content of the culture itself provides abundant subject matter for the literary creation narration.Folk belief culture is the precious wealth of national culture and the internal root of the expression of folk culture,and its cultural connotation endows the most essential cultural characteristics of cultural creation productions and the most profound spiritual significance of cultural creation narration.Firstly,this paper takes the cultural creation productions with folk belief culture as the research object,and analyzes the types and internal meanings of folk belief culture from the perspective of the concepts of cultural creation and folk belief culture.Secondly,based on the existing narrative design theory,the author explores the feasibility of literary creation narrative,and seeks feasible ways to deepen the story theme and meet the innovative needs of the following productions.Thirdly,under the guidance of narrative theory,the author explores the characteristics of narrative cultural and creative productions,and makes clear the role of narrative theory in promoting the cultural value of productions.On this basis,the paper further analyzes the function process and expression ways of folk belief culture in the process of literary creation and narrative design,and explores the transition point between cultural language and design language.Finally,on the basis of the existing theory of narrative elements combined with the specific production design case from perspectives of the narrative elements,narrative structure,,narrative principle and the method to build creative narrative design system on the basis of the folk belief culture,the application of narrative design thinking provide the spread of folk belief culture with a reliable way.The thesis hopes to integrate the research on narrative design,folk belief culture and literary creation,applying narrative thinking to the design of cultural and creative productions to widen design idea,and promote production expression of cultural connotation,In addition to providing a theoretical basis for the future creative design,it also makes clear the practical significance of creative narrative design thinking to enrich the design content and carry forward the traditional culture. |