A Study On The Design Of Cultural And Creative Products For The Wudadao Cultural Tourist Area In Tianjin

As a symbolic carrier of regional culture,Wudadao in Tianjin contains huge historical and cultural values and resources.For example,the decoration of architectural groups presents profound cultural deposits and rich aesthetic values.In the era of new cultural tourism,the cultural experience and consumption significance of tourism are also concerned by various parties.In July 2021,the Implementation Plan of Tianjin’s Cultivation and Construction of an International Consumption Center was released.Among the six important tasks,it specifically mentioned the Wudadao area with Minyuan Square as the core and Xiannong Courtyard,Minyuan Xili and Mansion of Prince Qing as the nodes,laying emphasis on telling “the stories of western-style buildings” well,developing new consumption IPs,promoting the integrated development of business and tourism and creating a cultural icon of Tianjin.In the context of the integration of culture and tourism,based on the Wudadao tourism and culture area,this study conducts in-depth research and analysis on the existing problems in the design,development and user experience of cultural and creative products.This study extracts and summarizes the design methods and principles of typical cases of regional cultural and creative products at home and abroad.This paper analyzes and summarizes the visual elements of regional culture from the psychological perspective.In addition,from the sensory level,the integration of material upgrading and innovation into tourism cultural and creative products can make tourism cultural and creative products no longer simple souvenirs,but a combination of aesthetic consciousness,practicality and innovation.In the process of research,the method of SWOT analysis is used based on the service design concept,comprehensive application of emotional design,appropriate design and other principles.Centering on user needs,this study chose An Encounter with Wudadao as the theme for digital-reality integration.Based on the development of cultural and creative products,this study transforms the travel map of former residences of celebrities Wudadao into a product of digital travel experience,so as to improve the cultural identity of Wudadao in Tianjin,create the cultural added value and attractiveness of the Wudadao tourism product in the new era,base on new-era consumers while seeking a differentiated design positioning,thus designing cultural and creative products that truly arouse emotional resonance,ultimately providing consumers with a complete shopping experience at the last stop in the cultural journey to Wudadao in Tianjin and satisfying people’s needs for a happy life.