Research On Business Model Innovation Strategy Of BBG Company

With the continuous development of global economic integration,trade between countries in the world is increasingly frequent.For most production-oriented enterprises,the supply of raw materials is the primary problem,especially for industrial enterprises,the cost of raw material logistics and transportation is the primary consideration.Because of its inherent advantages of low cost,shipping industry promotes the development of coastal,river and river port enterprises.At the same time,the construction of the port is also an important support for the economic development of the city.The construction of the port area will introduce more industrial industries with greater investment,and the related industries will be built along with it.The population will gather here,and other service-oriented industries will also be built.Therefore,it can be said that the port industry is driving the local economic and social development with its obvious advantages of cluster.The investment in port construction is relatively large.After construction,how to develop is thought-provoking.Not all ports are smooth sailing from construction,development to maturity.Most ports die in the process of development.Therefore,what kind of sustainable business model should be adopted for ports to achieve healthy and sustainable development is the starting point of this paper The purpose and significance of the research are put forward,and then the research content and methods are clarified by combining with relevant literature,and then the overall framework of the article is built through theoretical research.This paper selects BBG’s business model evolution as the research object,explores the driving factors and driving mechanism of its innovation,analyzes the current development problems,and puts forward reasonable sustainable business model innovation strategies.The research finds that: the development of enterprises has gone through many stages,in each stage,the factors involved are constantly changing,and the problems are also increasing,which are mainly manifested in the three aspects of economy,nature and society,and the influencing factors of business model innovation also change with the change of the relationship among the three;grasp the balance of the three,recognize the relationship between the three,make timely adjustments and change the inherent business model,Is the guarantee of sustainable development of enterprises.