| Enterprise innovation development strategy refers to the enterprise following the change of external environment and internal conditions,according to their own characteristics,creative thinking,looking for beyond the competition of different development road,advancing with The Times to research and develop with innovation drive for the characteristics of the enterprise development strategy,to keep the competitive advantage and sustainable development of the enterprise.Development strategy of enterprise innovation is a new strategy to drive the enterprise growth through technology innovation and management innovation.It is also a strategy of creative features and different from other peer.It can be divided into specific technology innovation strategy,production innovation strategy,brand innovation strategy,market innovation strategy,talent innovation strategy and other sub strategies.Enterprise development strategy formulation and implementation of the innovation depends on the leadership ideology and determination perseverance,need to in-depth analysis the enterprise’s internal and external environment and industry competition situation,develop thinking,combined with their own characteristics,technology and management innovation,to develop with innovation characteristics of development strategy in the process of the implementation of the strategy of innovation,also need to set up corresponding organizations and guarantee mechanism,establishing the evaluation of the implementation of strategy and improve the mechanism,in order to ensure the smooth implementation of enterprise innovation development strategy.Through the analysis of the development process and status of domestic and foreign enterprises in the field of micro motor electrical machinery,this paper studies how to transform the "Made in China" into the "Created in China" enterprise innovation and development strategy of Chinese micro motor electrical machinery enterprises.Through the effective evaluation and analysis of the external environment,industry status and competitors of the enterprise,we can find out the differentiated development path suitable for the enterprise.Through the research and analysis of the development direction of industry technology and market,and the development status of China’s micro motor enterprises,we can develop the strategic development plan of enterprises with Chinese characteristics.Through the analysis of R & D technology,production technology,cost control,human resources,market planning and other aspects of the enterprise,we can put forward the ideas and specific measures to improve the comprehensive competitiveness of the enterprise.Put forward the strategic plan of enterprise development at the macro level,have specific management measures at the micro level,implement the strategy and guide enterprises to carry out transcendental development.Based on the modern enterprise management theory,this paper make an analysis study of the sample JL Analysis and Research on macro external environment and industry development trend as well as the research and data collection of representative enterprises in the industry,combining with the characteristics of manufacturing enterprises discusses how JL Company innovates its management thinking and uses the systematic theory and method of enterprise management to highlight the characteristics of innovation thinking and innovation driving in today’s complex and changeable competitive environment.Study and formulate the innovation development strategy of JL Company from the aspects of technology innovation,production innovation,brand innovation,market innovation,talent innovation and investment innovation by using the theory and method of enterprise management system and highlighting innovative thinking and innovation driving.Studies and formulates JL Company’s innovation and development strategy from the aspects of technology innovation,production innovation,brand innovation,market innovation,talent innovation and investment innovation,formulates specific strategic implementation plan and management measures,guides the implementation of the strategy,enables the enterprise to establish the characteristic innovation and development path of "specialization and innovation",maintains its own competitive advantage,and replenishes the development the short board will lay a solid foundation for the sustainable and stable development of the enterprise. |
