Research On Dialect Derivatives Design Based On Puxian Year Culture

Dialect,as an important carrier and component of regional culture,is a valuable intangible cultural resource.Puxian dialect is the popular dialect in the Putian-Xianyou area of Fujian.This is the result of cultural integration of the ancient Chinese people of the Min Yue ethnic group and the Han people in the Central Plains who moved south.Its pronunciation and word-formation grammar retain the characteristics of ancient Chinese,and it is regarded as the ancient Chinese fossils with unique cultural value.With the progress of modern education and the popularization of Mandarin,the immortal dialects gradually declined.In the era of "Cultural Development and Prosperity",how to effectively protect,creatively inherit,innovate and develop the Puxian dialect has attracted the attention of experts and scholars in the dialect cultural circles.The research of this subject is also based on the above problems.Starting from the research field of design discipline,this paper makes full use of the logic of cultural creation,and combines the visual creative design of images with text by using the typical interesting proverbs,slang,fables,children’s songs and vocabulary in Puxian dialect,and it is integrated into the most characteristic ‘Year cultural’ scene of Puxian.Systematic research on user research,intellectual property image design,derivative design and cross-border integration would respond to the willing and request to the creative inherit and innovation development under the phenomenon of global economic development.The paper is divided into four parts for discussion,design practice and summary:the first chapter is the introduction,analyzes the background and present situation of the topic,and expounds the purpose and significance of the research.The second chapter is the characteristics and development value of Puxian dialect,Puxian Year Culture and cultural creative derivatives,analyzes the relationship between them,and discusses the characteristics and development value of dialect derivatives based on the Puxian Year Culture.The third chapter is the feasibility analysis of the development of dialect derivatives based on Puxian culture.By analyzing the development cases of other dialects,this paper puts forward the basic elements of the derivative design of Puxian dialect,and analyzes the needs of the target users.Exploring the integration between the visual symbols of the Puxian dialect and the Puxian Year Culture and the development of derivatives,and aiming at the needs of users,applying the logic of cultural innovation,from cultural element refinement,visual image construction,creative product development and cross-border convergence,constructing the development path of the derivative of Puxian culture dialect.The fourth chapter is the design practice part.Based on the research of the first three chapters,according to the development path,aiming at the user’s needs and solving the problem,design and develop a series of derivatives.This paper tries to unify the design practice with the theoretical thinking,combine the research experiment with the applied innovation,and explore the effective protection,innovation inheritance and innovation development of Puxian dialect.It is expected to improve the consciousness and spread of protecting Puxian culture’s social value and cultural value,and at the same time realize its economic value.