Applied Research Of Chengdu Dialect Visualization In Cultural And Creative Design

Chengdu dialect is an important part of regional culture.With the promotion and popularization of Putonghua,the living space of Chengdu dialect has been squeezed,and how to protect dialect culture has been paid more and more attention by all walks of society.Dialect visual cultural creation design is one of the effective ways to protect and carry forward Chengdu dialect culture.At present,there are some problems,such as rare quantity and insufficient cultural excavation.In view of this problem,based on the characteristics of Chengdu dialect culture and the regional culture of Chengdu,the visual cultural creation design of Chengdu dialect is carried out to activate and continue the Chengdu dialect culture.First of all,we can understand the historical development of Chengdu dialect by consulting relevant documents,sort out and explore the cultural characteristics and connotation of Chengdu dialect,and provide inspiration for the design practice of later Chengdu dialect later.Secondly,through the case analysis,the existing dialect visual design cases are classified and compared,and the design ideas are analyzed,the design expression methods are summarized,and the design principles are summarized,so as to provide reference for the design practice part.Then,we carried out the research related to the cultural and creative design of Chengdu dialect,learned the current situation and existing problems of Chengdu dialect cultural and creative product design through field research and network research,and launched the questionnaire research of Chengdu dialect cultural and creative design,and put forward the design strategy of Chengdu dialect cultural creation through comprehensive research and analysis results.Finally,the design practice of Chengdu dialect cultural creation,screening the representative Chengdu dialect vocabulary,clarifying the design positioning according to the research results and design strategies,developing the font design and graphic design of Chengdu dialect,and organically combining it with cultural and creative products.Through this study,it is expected to provide some reference value for the design,development and development of Chengdu dialect cultural creation,and use the means of visual design to feed back Chengdu dialect culture,and inherit and carry forward Chengdu dialect culture.