Research On The Activation And Inheritance Of Zhuxian Town Woodcut New Year Paintings In Tcultural And Creative Design ——Take Cao Family New Year’s Picture "Happy Year" Theme Visual Cultural Design As An Example

Is our country a woodcut New Year’s paintings vermilion immortals township with strong folk art atmosphere of the intangible cultural heritage,their works using wood carvings and watermark tinted art gimmick,with like hyperbole,summarized the model of comprehensive,bright bright,high contrast color,complete symmetry,full compact composition,straightforward simplicity,rhythmic lines to show the charm of the central plains culture and art.In farming society,people rely on New Year pictures for spiritual sustenance and hope for a happy life.Now,as a cultural exchange,moral education,faith of Zhuxian Town New Year wood-block prints,under the influence of the increasingly updated aesthetic consciousness and the rapid development of social economy,gradually disappearing from the public’s vision.So how to promote the spread,development,protection and inheritance of Zhuxian New Year wood-block prints is particularly important at present.Through literature collection,field investigation,comparative induction and other research methods,this paper studies Zhuxian New Year pictures from the perspective of activation and inheritance,and then innovatively applies the New Year pictures to the design of cultural and creative products,so as to achieve the purpose of protecting and inheriting Zhuxian New Year wood-block prints.This paper consists of seven chapters: Chapter one introduces the research background,research status at home and abroad,research purpose and significance,research content,research methods and innovation points of this paper;Chapter two gives a brief overview of zhuxian New Year wood-block prints,and introduces its history,craft,subject matter and value.The third chapter summarizes its artistic characteristics from the aspects of shape,color,composition and line.The fourth chapter analyzes the problems existing in the current cultural and creative design and proposes targeted solutions through the investigation of the workshop of New Year wood-block prints in Zhuxian Town and the market of cultural and creative products.The fifth chapter briefly describes the principles and methods of activating and inheriting zhuxian New Year wood-block prints;The sixth chapter,based on the activation and inheritance,innovates the application of Zhuxian Town New Year wood-block prints in the design of cultural and creative products and enforces it with the vitality of The Times;Chapter seven summarizes and hopes that this study can provide reference for the protection and inheritance of other intangible cultural heritage.This paper aims to promote the inheritance and innovative development of Zhuxian New Year wood-block prints under the background of rapid multicultural development.On the basis of protecting and inheriting the original culture,innovative application of cultural and creative products is carried out from the perspective of activation and inheritance,so as to better highlight the artistic charm of Zhuxian New Year prints and promote the traditional culture of the Chinese nation.To promote the modern public to have more understanding of traditional culture,learning,protection and inheritance consciousness.Zhuxian Town New Year wood-block prints are an indispensable part of Chinese folk art.We should keep pioneering and innovating in inheriting fine traditions and inheriting in pioneering and innovative development to give full play to its unique value.