| With the rapid development of the global cultural and creative industries,the governments of various regions in China have paid more and more attention to the excavation and utilization of local characteristic culture,in order to serve the local economy through the development of cultural and creative industries,and to inherit and spread the characteristic culture and enhance the cultural soft power.Establish a good public image.Heku Town,Fenghuang County is a settlement of Miao people in Xiangxi Tujia and Miao Autonomous Prefecture of Hunan Province.It is rich in natural resources and human resources.Its seedling silver,Miao embroidery and resources are very distinctive.It has the inherent advantages and objective conditions for the development of cultural and creative products.Its use value has great potential.It is true that “ cultural and creative product image design ” is widely known as the hottest vocabulary.How to better apply the characteristics of the Huku characteristic seedling culture to the image design of cultural creative products is the main content of this research.The 19 th National Congress of the Communist Party of China proposedthe "Village Revitalization Plan",as if a spring breeze had blown through the land of the motherland,and it seemed as if the current students had sounded the assembly number for serving ethnic minority areas and implementing precise poverty alleviation.As a student of a nationality college,students should conform to the trend of the times,full of national sentiments,and promote national culture self-confidence.Combine their theoretical knowledge and creative practice of design art into the development of national culture and national economy.Create an image of cultural and creative products that the people love,create more effective value,and provide more practical and beautiful cultural and creative products to enrich people’s lives.Based on the perspective of design art,this thesis combs the topic from the perspectives of semiotics,design semiotics,design semantics,and multi-sensory theory,and combines the characteristics of the Heku Miao culture in Fenghuang County with the economic development of local characteristic industries.The specific situation and actual problems of the overall deployment of the relocation and resettlement work in Heku Town,explore how to explore and use the Fengku County Miao Culture to carry out the cultural and creative product image design,explore the convergence of rural culture and cultural creative product image design,and explore And explore more valuable creative design elements in the Hekumiao culture,and make the cultural creative product image design from the theoretical level to the empirical level of solving real problems,establish nationalcultural self-confidence,spread excellent traditional culture,and effectively develop for ethnic minority areas.Cultural and creative product image design provides valuable theoretical reference and practice paradigm. |
