Research And Design Of Daqing Urban Curtural And Creative Products Based On Narratology Theory

As a tertiary industry,culture has a value that cannot be ignored.In today’s world,the development of globalization brings about the collision of cultures,and each country encourages the development of culture.In keeping with the trend of The Times,China put forward the development strategy of strengthening cultural confidence,strengthening cultural power and building a city by culture,and cultural creative products set off a design boom.With the improvement of the country’s economic capacity,people’s material living standards have also undergone great changes.In addition to the use of functions,people pay more attention to the emotional functions,hoping that the products themselves can bring emotional care and spiritual comfort.As an old industrial city,the development of Daqing is of great significance to China.However,there are only a few forms of cultural and creative products in Daqing,and the promotion of Daqing culture is almost only shown in petroleum and petrochemicals.The thesis makes an in-depth investigation of Daqing culture and resources,analyzes the origin of narratology theory,summarizes the role and significance of narrative design,and explores the meeting point between narrative design and cultural and creative design.Narrative design pays attention to the story structure and achieves emotional resonance and behavioral interaction with users through the method of shaping the story.Narrative design,as a design method that attaches importance to story shaping,meets the design requirements of cultural and creative products.The narrative theory is introduced into the field of cultural and creative product design.Through the analysis of design cases,the process of narrative design of cultural and creative product is clarified,and the method system of narrative design of cultural and creative product is summarized.The thesis selected representative in daqing culture design elements as a narrative content,the method applied Yu Daqing city wen gen product design practice,let the user know daqing culture through product,stimulate the user’s emotional resonance,deepen the impression of daqing,the user at the same time broaden the product design,promote the development of the narrative design.