Research On The Design Of Oroqen Cultural And Creative Products Based On Narrative Elements

The advent of the Internet of everything era.the material and spiritual life quality of the Oroqen ethnic group has developed rapidly,and consumers’ demand for the Oroqen ethnic products has gradually shifted from the material functional satisfaction to the resonance and appreciation of the spiritual product image.Cultural and creative products gradually change from the visual experience of traditional cultural aesthetics to the readable direction with humanistic feelings.Narrative,as a tool to convey emotions and express thoughts,has also attracted more and more people’s attention,and the dialogue function of ethnic products has gradually become the focus of consumers’ attention.Narrative can effectively enhance the cultural value output of Oroqen ethnic products,and design the cultural and creative products with both ethnic characteristics and the sense of The Times.The research scope is to introduce the three narrative elements of theme,plot and situation into the design research of cultural and creative products,combined with specific design case analysis,summarize some product narrative design methods,so as to provide a foundation for the next development of the theoretical model.From the perspective of ethnic culture research,develop the product narrative design process based on ethnic culture,complete the transformation from the form of text script to product design language,then promote the development with the help of situation research,and finally improve the narrative setting of the product with the design method.The research focus is to use the narrative design method to explore the convergence and interactive relationship between cultural and creative product design and narrative theory,and to clarify the guiding role of narrative design in the field of cultural and creative products in Oroqen.The innovation point is to use product design method combined with narrative design method,discuss semantic methods such as metaphor and metaphor,introduce the concise and transformation mode of narrative text,and connect the logical thinking to promote the process and procedural development of product narrative design under the premise of ethnic culture.The research method is to use the literature analysis method,case analysis method,field investigation method,logical deduction method and inductive analysis method to analyze and study the Oroqen ethnic creative products.The theory and design practice shows that based on Oroqen ethnic culture product narrative design process in the designer of ethnic culture theme does in the process of guiding and deepening the product culture implication,can effectively improve the design object of cultural connotation and cultural content convey effect,promote the wider spread of ethnic culture.