| The manufacturing sertivization is important for China’s manufacturing industry to climb to the high-end part of value chain.As a pillar industry in China,equipment manufacturing industry plays the key part in country’s manufacturing sertivization.However,in the process of the equipment manufacturing industry’s manufacturing sertivization,the value chain constructed by the equipment manufacturing enterprises hadn’t made service coordinated with the development of manufacturing and limited service development,which leads to the fact that the equipment manufacturing industry still fails to break through the "low-end locking" of the value chain and even drives to the phenomenon of service paradox.At the same time,some equipment manufacturing enterprises not only successfully realize the manufacuturing sertivization,but also build a new service value chain to achieve the high-end part of the value chain.In this context,based on different research perspectives,through the case study of typical equipment manufacturing enterprises,this paper puts forward the construction path of product service value chain and industrial service value chain of equipment manufacturing enterprises,in order to provide reference for the development of equipment manufacturing enterprises’ service.First of all,this paper explores the transformation process of equipment manufacturing enterprises from product value chain to product service value chain,and puts forward the construction path of product service value chain of equipment manufacturing enterprises.In this paper,Shanghai Zhenhua Heavy Industries Co.,Ltd is selected as the case to explore the construction process of enterprise product service value chain based on dynamic fit,and analyze the changes and interaction between manufacturing value chain and service value chain in the process of construction.It is found that through the dynamic fit of manufacturing value chain and service value chain,equipment manufacturing enterprises build different product service combinations to adapt to the environment and form competitiveness.The construction of product service value chain is carried out in stages,and the fit of manufacturing value chain and service value chain is formed in different stages in the way of connection,embedding and integration.Then,this paper explores the transformation process of equipment manufacturing enterprises from customer service value chain to industrial service value chain,and puts forward the construction path of the industrial service value chain of equipment manufacturing enterprises.In this paper,we choose Terminexus,a subsidiary of Shanghai Zhenhua Heavy Industrie Co.,Ltd as the research cases.We use the perspective of value co-creation to explore the construction process of enterprise industrial service value chain,and analyze the interaction process between service enterprises and enterprises in the industrial chain.It is found that the equipment manufacturing enterprises extend the scope of services and increase the types of services through value interaction with the industrial chain enterprises.With the evolution of the construction stage of industrial service value chain,the scope of value interaction within the service situation created by equipment manufacturing enterprises has gradually expanded. |
