| As an important enterprise group in China’s manufacturing industry,equipment manufacturing enterprises are currently in the critical period of value chain upgrading.On the one hand,with the introduction and prevalence of servitization theory,equipment manufacturing enterprise servitization has become an important means of enterprise transformation;On the other hand,China’s equipment manufacturing enterprises have problems such as low independent innovation ability,lack of advanced technology and competitive advantage.Therefore,to improve the core competitiveness of equipment manufacturing enterprises,especially to upgrade the value chain,has become an urgent problem for the equipment manufacturing industry to solve,and servitization is one of the means to solve the problem.Based on the theory of servitization and value chain,this paper makes an indepth study on the relationship between equipment manufacturing enterprises’ servitization and its value chain upgrading.On this basis,the upgrading mechanism of equipment manufacturing enterprises’ value chain based on service is explored,and the upgrading countermeasures of equipment manufacturing enterprises’ value chain are put forward.The mechanism of value chain upgrading is discussed from four aspects,namely,upgrading conditions,upgrading motivation,upgrading process and influencing factors.Through analysis,the upgrading conditions of the value chain can be summarized into four parts: complete management system,perfect technology diffusion system,good service concept and atmosphere,and a high degree of agreement between service and value chain;The motivation of value chain upgrading is analyzed from the perspective of internal motivation and external motivation.The process of value chain upgrading consists of technology upgrading,product upgrading,function upgrading and chain upgrading.Based on the grounded theory analysis,it is concluded that the upgrading basis,upgrading elements and upgrading environment will have an impact on the upgrading of equipment manufacturing enterprises’ value chain.SEM model is used to empirically test the influencing factors of equipment manufacturing enterprises’ value chain upgrading,and the effect coefficient of each influencing factor on the value chain upgrading is clarified.Finally,this paper puts forward the countermeasures of enterprise value chain upgrading from three aspects of optimizing enterprise resources,paying attention to service value,and paying attention to system guarantee.The purpose of this paper is to explore the upgrading mechanism of the value chain of Chinese equipment manufacturing enterprises and put forward countermeasures and suggestions for the upgrading of the value chain of Chinese equipment manufacturing enterprises,so as to promote the upgrading of the value chain of Chinese equipment manufacturing enterprises. |
