| Both ends of the smile curve are upward and the middle is sunken,which means that in a complete supply chain,enterprises in R＆D and sales stage are more likely to obtain high added value,while manufacturing enterprises in the middle stage of the chain are more difficult to create value.Manufacturing industry is in the middle of the "smile curve",which is characterized by high development cost,low production profit and difficult financing.The modern automobile trade industry integrates service processes such as R＆D,manufacturing and sales,among which the automobile manufacturing service process,as one of the typical manufacturing processes,generally has the problems of difficult value creation and high capital risk.Three auto trade enterprises,General Motors,Tesla Motors and Changan Ford Motor,seek supply chain value creation from their respective transformation processes.This paper is devoted to analyzing this dilemma and putting forward a reference model.Based on the configuration theory,this paper studies the path of three automobile trade enterprises to realize the value creation of supply chain from the configuration perspective.The concept of configuration is derived from social typology,which is used to solve the problem that the analysis method does not match the strategic structure in practice.From the perspective of configuration,this paper studies the configuration relationship between elements in the form of case configuration,focuses on analyzing the chemical reaction between configuration and value creation,and analyzes the multiple paths to obtain the optimal configuration effect.This study found that under the same or highly similar configuration conditions,the configuration performance showed a relatively stable trend;Changing configuration conditions can directly or indirectly affect configuration performance;The configuration relationship between elements is not independent,and the causality is asymmetric from the perspective of configuration;Enterprises can achieve reconfiguration of configuration conditions through non-gradual changes,and finally achieve the expected configuration performance. |
