The Research On Transnational Development Strategy Of Shanghai M Measurement Control Company Ltd.

With the rapid development of the national economy,the number of car ownership has increased year by year,and the car has become one of the essential tools for the public to travel.During this period,the Chinese auto industry has also made considerable progress with the support of foreign investment.As the forerunner of automotive electronics and an important technical assurance measure,automotive electronics testing technology has been monopolized by German,American and Japanese companies for many years.In particular,German company BOSCH has almost monopolized 60% of the world’s automotive electronic controller market.Local automotive electronics test companies have been developing slowly at low-end test and simulation technologies because they do not have core technologies.They have been at the low end of the industry chain and have been in a state of price war for many years.In order to get rid of this dilemma and increase the company’s core competitiveness,especially as the country begins to vigorously develop the new energy automotive industry,China’s local automotive electronics testing companies go out to embrace the international advanced technology,learn from others’ strengths,and take the international industry.The road to save the country came into being in this environment.Only through the internationalization of transnational development,the use of high-end technology resources from Germany,the United States and Japan,the use of other more mature development technology,integration of global technology and human resources,eventually out of a national automotive electronics industry development.In order to achieve the improvement of domestic competitiveness,get rid of the lack of low-end competition.It is a good reference for enterprises and other local companies.