Research Development Strategy On Mingda Road And Bridge Engineering Company Limited

MINGDA Road & Bridge Engineering Co.,Ltd.is a private enterprise engaged in the production,sale,leasing and construction of labor-saving support for the button-type support frame.It was established in 2014 and has been in existence for 5years.Since the establishment of the company,the company has grown in size.At present,the company has dozens of employees,and the capabilities of all aspects are constantly improving.The company adopts the construction contracting mode of package construction,package materials,package inspection and package loss to solve the problem of absolute cost control of enterprise special contracting.MINGDA Road and Bridge Engineering Co.,Ltd.always adheres to the management tenet of“professionalism,dedication,innovation,brand management and steady development”,and has provided large-scale projects such as Chongqing West Railway Station,Qingdao Airport,Guiyang Beijing East Road,and the Guiyang Sixth Section.Construction equipment provides solid and reliable products and technical support to ensure the quality of the project.However,the company is currently facing a series of severe challenges such as increased market risk and slow development.In this context,the company’s operations are largely restricted,which has made the market development more difficult.At the same time,China’s domestic construction leasing market is currently developing in a stable direction,which has led to an increase in the company’s manpower and management costs,which has made the company’s development more difficult.Based on the strategic management theory,using PEST analysis method,Porter’s five-force model,SWOT analysis and other methods,this paper introduces the development strategy of MINGDA Road and Bridge Engineering Co.,Ltd.and the current situation of the company.On the basis of the analysis of the internal and external environment of the company,we found problems in the current structure of the company in terms of organizational structure,human resources and production operations,and from these issues,from planning,equipment management,company branding,talent building,etc.The paper puts forward the development strategy of MINGDA Road and Bridge Engineering Co.,Ltd.,and gives the safeguard measures for the implementation of the development strategy.It hopes to provide some reference for the future development of MINGDA Road and Bridge Engineering Co.,Ltd.,and also provides a certain development for the company in the same industry.