Research On The Strategic Of A Company

In the 1970s,countries began to pay attention to photovoltaic power generation industry.After entering the 21st century,with the energy crisis and the aggravation of environmental pollution caused by traditional power generation methods,the photovoltaic power industry has been supported by governments,and has developed rapidly,attracting a large number of capital investment,and the industry technology has also developed rapidly.In 2011-2013,Europe and the United States carried out a "double-reaction" survey on China’s photovoltaic industry.Many enterprises shut down.In 2013,the state started support the photovoltaic industry,the adding installed capacity in the world first for five years,promoted the transformation and upgrading of China’s energy industry.After rapid development,the slowdown of market demand,the gradual tightening of relevant national policies,and excess industries threaten the development of enterprises.In face of industry fluctuations,as a small and medium-sized photovoltaic enterprise,how to scientifically formulate the company’s development strategy is important to A photovoltaic companyThis essay takes A company as the research object,on the basis of fully understanding the operation status of A company,uses PEST analysis and Porter competitiveness model analysis method to analyze the macro-environment and industry environment faced by A company;uses SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats of A company’s development,and uses SWOT-AHP analytic hierarchy process to carry out quantitative analysis to build A photovoltaic company’s development.Exhibition strategy quadrilateral,put forward SO strategy Aiming at the target,this essay puts forward some measures to expand enterprise’s marketing channels,and enhance enterprise’s financing ability.And put forward safeguard measures,strengthen enterprise culture,improve management level,strengthen human resources management,etcThrough the research on the development strategy of A photovoltaic company,hopes that it cannot only provide theoretical support for A company to formulate a scientific development strategy,realize the sustainable development of the company,improve the core competitiveness of A company,but also provide reference for similar photovoltaic enterprises to formulate development strategy.