Study On The Development Strategy Of Flying Motor Vehicle Detection Co.,Ltd.

The birth of the motor vehicle detection industry marked the human industrial revolution entering the automobile age.The economy is booming today,and motor vehicles are the most popular means of transportation.Meanwhile,the advance in technological development of motor vehicle production constantly attracts people to participate in driving their own cars.This leads to traffic safety and environmental pollution problems which cannot be avoided.To solve the problem caused by using so many motor vehicles,our county is continuously updating new management measures.The aim is to improve the level of traffic safety and environmental governance.One of the most important measures is the safety and environmental detection of motor vehicles.At present,momentous changes have taken place in China's motor vehicle detection industry;the most obvious change is related to China's socialization policy.The implementation of this policy has accelerated the competition in the motor vehicle detection industry,which places them in a critical position of surviving now.Flying Motor Vehicle Detection Co.,Ltd.understands the threat and challenges they face.They urgently need to determine a clear strategic planning goal,create a unique competitive advantage and realize sustainable development for their company in this industry.Flying Motor Vehicle Detection Co.,Ltd.is the first company to establish a detection station for the motor vehicle detection industry in Tonghua County.It is also the only third-party detection institution of the non-public security department under the "socialization" policy of the motor vehicle detection industry.The company's detection range covers motor vehicle safety,technical and environmental emissions of local and long-distance vehicles,such as buses,cars,motorcycles,and hazardous chemical substance trucks.This paper takes Flying Motor Vehicle Detection Co.,Ltd.as the research object and based on a literature review,strategic management theory,and enterprise development strategy analysis,introduces the historical development and current situation of the company.Through the collection of information,sorting of data,and analysis,the problems in the operation of Flying Motor Vehicle Detection co.,Ltd.will be discussed.Furthermore,the internal and external environmental issues affecting the company will be analyzed.Among these issues,the external environment includes the macro and industrial environment.The macro environment is mainly analyzed from the perspectives of politics and law,economics,society,culture,population and natural factors,and technical factors.Also,Michael Porter's Five Forces will be used to analyze the industrial environment.The internal environment consists of resource and enterprise competence analysis.Finally,combined with the SWOT model to clarify the company's advantages and disadvantages and the external opportunities and threats,the types of business strategies that can be chosen by the company will be analyzed.This paper will establish the company's strategic planning goals which are mainly based on diversification and complementary differentiation strategy.For promoting the comprehensive development of the company,the company needs to achieve a differentiation competitive advantage by expanding the scope of the project,and improving the quality of vehicle detection and customer service.To make the strategic planning objectives work,this paper also puts forward the safeguard measures to follow in terms of the company's human resources management,salary,benefits and performance management,enterprise system,and corporate culture construction.Through the basic level analysis of Flying Motor Vehicle Detection co.,Ltd.,the choice of strategic goals and the research on the implementation process,this paper recommends a clear strategy for future development.This strategy clearly empowers the company to know its own environment;thus,the company can give full play to its advantages,make better use of external opportunities,grasp the external threats and its own shortcomings timely and accurately,better to avoid the loss of the company which come from those factors.Clear strategic positioning and create a suitable development mode for Flying Motor Vehicle Detection co.,Ltd.in the motor vehicle detection industry.