Research On The Development Strategy Of Jilin Penglin New Building Material Technology Co.,Ltd.

In the late 1970 s,the commercial concrete industry began to enter my country,and its development momentum continued to improve.Under the good development trend,my country’s concrete industry is developing rapidly.Attracted by the low threshold and high profit characteristics of the concrete industry,a large number of new concrete companies have been built,which has led to the saturation of the concrete market and excess capacity in the industry.At the same time,affected by the new crown epidemic in 2020,the domestic macroeconomic situation is not good,resulting in continuous competition between companies in the industry.As a developing company in the building materials industry,Jilin Penglin New Building Materials Technology Co.,Ltd.has always been concerned about how to clarify its development direction in the fierce competition.Based on the above reasons,this article takes Jilin Penglin New Building Materials Technology Co.,Ltd.as the research object to study its development strategy.This article first introduces the company’s research background and research significance,analyzes how to carry out the strategic research of Jilin Penglin New Building Material Technology Co.,Ltd.,and continuously explores Jilin Penglin New Building Material Technology Co.,Ltd.through the analysis of the internal factors and the conditions under which the factors are formed.The advantages and disadvantages of the development strategy of Penglin New Building Material Technology Co.,Ltd.under the influence of the general environment have formulated a well-founded and practical plan for the development strategy of Jilin Penglin New Building Material Technology Co.,Ltd.Secondly,it introduces the current development situation of Jilin Penglin New Building Material Technology Co.,Ltd.and the problems that exist in the development of the main product types,the human resource system is not perfect,the organization structure lacks coordination,the marketing system is not sound,and the problems that have caused the above The problems are lack of financing channels,market homogeneity is more serious,the company pays too much attention to business development and ignores human resource management construction,lack of relevant organization construction,insufficient information management,etc.,and uses PEST analysis method,Porter’s five forces model The analytical method analyzes the internal and external environment of Jilin Penglin New Building Material Technology Co.,Ltd.and the industry competition environment;using the SWOT analysis method to summarize the advantages and disadvantages,opportunities and challenges of Jilin Penglin New Building Material Technology Co.,Ltd.,four developments have been obtained strategy.Finally,Jilin Penglin New Building Material Technology Co.,Ltd.set short-term and medium-and long-term goals for the company from four aspects of company management,human resources,marketing channels,and brand influence,and selected diversification for Jilin Penglin New Building Material Technology Co.,Ltd.As a development strategy,the short-term goal is to adopt a product diversification strategy,and the medium and long-term goal is to adopt a business and market diversification strategy.And based on the diversification strategy,it is implemented from three aspects of enterprise production efficiency,information construction,and business area expansion,and provides guarantee for the implementation of the strategy from three aspects: financial management,human resources management,and marketing management.