Research On The Development Strategy For Hengtong Engineering Company Limmited

China developed rapidly these 40 years,becoming the N.O.one of the worlds.The construction industry has seized the opportunity.The GDP increment and the number of enterprises and employees have shown a gratifying trend of soaring growth.It developed into a super market with a total output value of more than 26 trillion yuan in40 years.However the hurt brought by brutal growth is painful,such as the widespread existence of project payment arrears,lack of market credit,low quality of workers,lack of integration of engineering consulting service management,slow promotion of general contracting and so on.Those problems have long attracted the attention of the state and issued a series of reform policies.The COVID-19 pandemic had swept the globe world.It makes the construction a long way to go.As one of the construction enterprises,Hengtong Engineering Co.,LTD.is active in civil engineering and architectural decoration.It could not escape the pain under the whole industry background,but also faced many problems of its own.Such as the lack of enterprise vision and the problem of development strategy,the shortage of high-quality human resources,the pressure of overfunding of municipal public engineering projects and the lack of communication between shareholders,etc.The business of the company has been seriously affected,which is manifested in the change of the proportion of resource allocation and the change of the development direction of the main business.Even more,it caused irreconcilable differences among shareholders and became a major obstacle to the development of the company.With the introduction of the background about the construction industry,I will make a study on the specific development strategy of Hengtong Engineering Co.,LTD.,including the company profile,development status and existing problem.The research content and methods are the same as theoretical basis and literature review which come firstly as basics,combining theory with practice,they are the foundation for the subsequent research work.PEST model and external factor evaluation matrix EFE will come firstly for analyzing the external environment of Hengtong Engineering Co.,LTD.Then the analysis about internal,using matrix IFE,will come secondly,followed by four alternative strategies through the strength-weakness-opportunity-threat matrix SWOT.The overall development strategy of Hengtong Engineering Co.,LTD.will come tightly on the basis of formulating the corporate vision,being ciling to the quantitative strategic planning matrix QSPM for objectively pointing out the best type of alternative strategies.In the implementation part,appropriate perspectives will be selected from the following aspects: determining annual goals,issuing policies,allocating resources,matching managers with strategies,etc.In order to ensure the implementation,formulate the corresponding evaluation mechanism,such as regularly measuring performance and resource allocation,comparing the gap between the expected and the actual,and making adjustments to make it in line with the enterprise vision and development strategy.I would like to search a way to improve the core competitiveness of Hengtong Engineering co.,LTD.and make its strategic measures to meet the needs of nowadays.At the same time,I would like to provide a certain reference for others.