Research On The Application Of Contemporary Chinese Style Illustrations In Cosmetic Packaging Design

In recent years,a large number of excellent works with Chinese culture as the core element have emerged in the illustration design circle,and "Chinese style" has become a hot word.The content and expression of Chinese style illustrations have become richer and more widely used under the rapid development of the current era.Excellent Chinese style illustrations that can truly reflect the connotation of Chinese culture can not only spread Chinese culture,but also enhance the brand’s iconicity and uniqueness.At present,as an important element in the market,contemporary Chinese style illustrations are widely used in cosmetic packaging,which has greatly contributed to the improvement of cosmetic packaging image and brand image.But at the same time,there are still many design chaos in the Chinese style cosmetics illustrations on the market.How to create packaging illustrations that are more suitable for the current cosmetics market,so that they have both the depth of national culture and the value of brand culture,and how to make the design of cosmetic packaging illustrations Finding a balance between Chinese tradition and modernity has become an urgent problem to be solved,and it is also the focus of this thesis.This article mainly explores the following aspects:Firstly,the concept of Chinese illustration and cosmetic packaging is sorted out to prove the cultural value of illustration art and cosmetic packaging and the necessity of related theoretical research.Secondly,it defines the concept of contemporary Chinese style illustration,summarizes its characteristics,and clarifies its important role in the current design field.Then use the investigation method and case analysis method to summarize and summarize the application status of contemporary Chinese style illustrations in cosmetic packaging in the current market,sort out the contemporary Chinese style illustration design language suitable for cosmetic packaging,and propose design strategies for existing problems,and at the same time Combining the development trends of cosmetic packaging,explore more possibilities of contemporary Chinese style illustrations in cosmetic packaging design in the new era.Finally,based on the theoretical research content of the previous chapters,the design practice was carried out,and the brand "Palace Lantern" was selected for the design of cosmetic packaging illustrations,which proved the practical value of the theory.Contemporary Chinese style illustrations with the characteristics of the current era play an important role in the quality improvement of cosmetics packaging and the cultural shaping of cosmetics brands,but their specific application theory has not yet been formed,and there is a lack of more systematic and theoretical writings.This topic adopts the theory Based on analysis and practical guidance,I put forward some suggestions to fill this theoretical gap,and hope that the organic combination of contemporary Chinese style illustrations and cosmetic packaging can better spread and carry forward Chinese culture.