The Application Of Ink And Ink In Contemporary Cosmetic Packaging Design

With the further advocacy of Chinese culture,at this stage,various industries have turned their attention to the refinement of traditional Chinese culture and the reuse of traditional Chinese elements.However,the expression of ink and ink in cosmetic packaging design is still not enough.Therefore,while facing the trend of the times,it is necessary to introduce new products based on the route of cosmetic packaging design.First of all,China’s cosmetics must conform to the image of China,but it can’t make the brand image too aging and rigid,and take the old road of self-restraint.In this regard,we must make reasonable modernization of the refined Chinese traditional elements,but this transformation can’t just stay at On the surface,it is not difficult to find out through the preliminary investigation that there are many problems in the design of cosmetic packaging on the market.Among them,the domestic brand positioning is not clear and the plagiarism is serious,and the foreignism is everywhere.In contrast,foreign mainstream brands have a misunderstanding of the "Chinese style",and the design of cosmetic packaging is ridiculous.Secondly,in the face of the Chinese traditional culture of the vast sea of ??stars,the selected background theme must be compatible with the special product of cosmetics,fully taking into account the spiritual temperament of cosmetics.The face of the selected cosmetic packaging design is fully compared with the cultural background.After fully understanding the temperament of the product of cosmetics,further thinking about the similarities between ink and ink,whether the direct combination of the two can achieve more dazzling effects by using other elements,whether the advantages of direct use of ink and ink and the creation of indirect artistic conception can Improve the overall look and feel of cosmetic packaging.Finally,by integrating the cultural background and the refinement of elements,we explored a cosmetic packaging design that conforms to the Chinese image and the free liberation of the young and contemporary women.