| The sustained high-quality economic growth and the continuous improvement of social productivity are not only new opportunities but also great challenges for all walks of life.The fast-paced development model puts forward higher requirements for enterprises to control the direction of social development and can accurately obtain market information.To meet customer needs and improve customer satisfaction is becoming more and more important for increasing market share and improving the status of enterprises in the industry.More and more companies are beginning to realize that customer satisfaction is not only limited to reception services and meeting requirements in a narrow sense.It should be placed more emphasis on corporate strategy.The same is true for Qingdao HW speciality chemicals Co.,which uses dyes and chemical intermediates as its main products.Therefore,studying the company’s diketene product customer satisfaction improvement strategy can accurately control the chemical industry.The development context of the industry is of great significance to enhance its position in the industry.Qingdao HW speciality chemicals Co.,founded in 1919,is a large state-owned enterprise and directly owned by the municipal government This article takes the company’s diketene product customer satisfaction as the research object,comprehensively using literature research and models Quantitative analysis method,research on customer satisfaction improvement strategies,and achieved the following results:First,establish a fuzzy comprehensive evaluation model based on ANP,based on customer satisfaction and related theories,and systematically analyze the current status and existing problems of diketene product satisfaction of Qingdao HW speciality chemicals Co.Second,according to the evaluation results,strategies to improve customer satisfaction of the company’s diketene series products were formulated from the five perspectives of product,marketing,service,logistics and environmental protection.The research process and conclusions of the diketene products of Qingdao HW speciality chemicals Co.in this article can also be used as a reference for other enterprises with similar situations. |
