Research On The Satisfaction Enhancement Strategy For Oversea Customers Of C Company

Customer satisfaction is the cornerstone of the enterprise,it must continuously dig into the core issues that remain at the current stage with a customer-oriented approach,and investigate the reasons for the occurrence in order to improve and optimize the company internally in a fundamental manner in order to increase its competitive advantages.C company is a small and medium-sized manufacturer of diamond tools,whose products are mainly sold to developing countries.Therefore,the satisfaction of overseas customer determines the future development of C Company.Based on the actual operation of Company C,this thesis proposes management suggestions throughout all the related department inside the organization to improve customer satisfaction through the investigation and analysis of its overseas customer satisfaction.The conclusions herein are relatively operable and can also offer theoretical and methodological support for the practical implementation of the companyThis research mainly consists of the following aspects: First of all,it researches and elaborates on the theories of customer satisfaction both at home and abroad,and briefly outlines the theoretical models related to cross-border e-commerce and customer satisfaction,so as to provide a theoretical basis for the construction of the measurement model of customer satisfaction for the department of cross-border e-commerce of Company C.Secondly,since there is no standardized measurement system for overseas customer satisfaction in academic circles,this paper refers to the Chinese Customer Satisfaction Index model and establishes a questionnaire evaluation system according to the actual situation of Company C,so as to provide practical support for its subsequent improvement of overseas customer satisfaction.Whereafter,the quantitative analysis of the data from the questionnaire is conducted.Finally,based on the results of the analysis,several improvement strategies and suggestions are proposed concerning product development,quality control,production process,as well as service quality.