Study On Cognition,Behavior Choice And Influencing Factors Of Farmers’ Green Production In Xinjiang

The "Thirteenth Five-Year Plan" period is a period when China’s agriculture has made significant achievements in implementing the concept of green development.The outstanding performance is that during this period,the task of "one control,two reductions and three basics" in agricultural green development has been successfully completed.During the "14th Five-Year Plan" period,China will continue to carry out agricultural development planning activities along the path of green development.Under the influence of the improper use of pesticides and fertilizers,and the unreasonable use of agricultural waste resources,the ecosystem has been severely damaged,and environmental pollution is also very serious.The government and the people are aware of the seriousness of the related problems.In this state,break the limitations of traditional development models,carry out agricultural green production activities,and jointly create good basic conditions for the realization of sustainable development goals.During the development stage of agricultural life activities,farmers often play the role of direct management entities,and the impact of green production behavior on the agricultural environment is also relatively significant.The development of green agriculture can not only improve the quality of products,but also alleviate the pressure of environmental pollution,while meeting the requirements of ecologically balanced development.From the perspective of long-term development,the overall income level should be improved on the basis of solving the employment problem of farmers.Taking the development of green agriculture in my country as the core,using questionnaire surveys to master first-hand data and information,deepen the awareness of farmers’ green production,and conduct research on behavioral choices and influencing factors.At home and abroad,referring to peasant behavior theory,externality theory,information asymmetry theory and rational selection theory,analyze the green production situation and behavior selection,start from four variables,including individual characteristics,family characteristics,cognitive characteristics and social environment characteristics,and explore the main factors affecting green production through regression model.According to the research results,the five variables,ethnic group,age,understanding of green production related technologies,willingness and willingness to reverse crop planting on the land,and local publicity of green production,have a significant impact on whether farmers adopt green production methods.Finally,on the basis of the research results,we put forward measures and suggestions to improve the knowledge level of farmers ’ knowledge,implement intensive production methods,make reasonable investment in agricultural production,continuously launch a variety of policies to benefit farmers,and use the Internet to expand the market of agricultural products.