Research On The Influence Of Capital Endowment And Green Cognition On Farmers’ Green Production Behavior

General Secretary Xi Jinping pointed out: "Agriculture is a basic industry,and China’s modernization is inseparable from agricultural modernization." Agricultural green production is an important direction of my country’s agricultural modernization,an important measure for the construction of ecological civilization,and an important embodiment of the concept of green development.As the direct main body of agricultural production and operation,whether farmers adopt green production behaviors becomes the key to whether agriculture can achieve a comprehensive green transformation.However,the behavioral decision-making of farmers is bounded rationality,and farmers may be affected by capital endowment,cognitive ability,external environment,etc.,and make "irrational" but optimal green production behavior adoption decisions.Under the guidance of farmers’ behavior theory,planned behavior theory and externality theory,this paper theoretically analyzes the interaction mechanism between capital endowment,green cognition and farmers’ green production behavior.Secondly,based on the microscopic survey data of rice farmers in Feixi County,comprehensively using the entropy method,factor analysis,ordered Probit model and mediation effect model and other empirical methods to analyze and verify the direct impact of capital endowment on farmers’ green production behavior,as well as the capital endowment The endowment indirectly affects the green production behavior of farmers through green cognition,and relevant countermeasures and suggestions are put forward accordingly.The main research conclusions of this paper are:(1)The overall adoption of green production behaviors by sample farmers is not high,and the adoption of different green production behaviors varies greatly.(2)There is a certain heterogeneity in the capital endowment of the sample farmers.In terms of the average value of the five capital endowments,natural capital > financial capital > human capital > social capital > physical capital.(3)Capital endowment is an important factor affecting the adoption of farmers’ green production behavior.Natural capital,human capital,and social capital have a promoting effect on farmers’ green production behavior,and physical capital has an inhibitory effect on farmers’ green production behavior.Among them,the area of arable land,housing type,and whether to receive training have a significant positive impact on the green production behavior of farmers,and the number of agricultural machinery and financing capacity have a significant negative impact on the green production behavior of farmers.(4)Farmers’ green cognition can be divided into three dimensions: responsibility consciousness,environmental knowledge,and environmental perception.Capital endowment indirectly affects farmers’ green production behavior through different dimensions of green cognition.Among them,responsibility consciousness has a partial mediation effect between human capital and farmers’ green production behavior,and there is a complete mediation effect between social capital and farmers’ green production behavior;environmental knowledge has a balance between natural capital,social capital and farmers’ green production behavior.There is a partial mediation effect;there is no mediation effect between environmental perception in each dimension of capital endowment and farmers’ green production behavior.Based on this,it is suggested to promote farmers to engage in agricultural green production by enhancing the accumulation of farmers’ capital endowments in various dimensions and improving farmers’ green awareness through multiple channels.