Study On The Influencing Factors Of Green Breeding Behavior Of Farmers In Tai’an City

With the improvement of income level,consumers have higher requirements for livestock products,and the environmental problems caused by the development of aquaculture industry are also increasingly prominent.In recent years,with the impact of various "black swan events" such as the epidemic,the aquaculture industry in Tai’an City has been the first to bear the brunt.It is urgent to promote the green breeding behavior of improving the quality of livestock products,meeting consumer demand and reducing environmental damage.The implementation of green aquaculture is an inevitable requirement for Tai’an’s aquaculture industry to achieve high-quality development,taking into account both economic benefits and the benefits of criticism.As the implementation subject of green breeding behavior,the decision of farmers is particularly important in the implementation of green breeding behavior.Therefore,this paper mainly studies the influencing factors of green farming behavior of farmers in Tai’an City.This paper surveys 227 farmers in Tai’an City by means of questionnaire survey after combing and summarizing the relevant literature on green farming behavior and its influencing factors of farmers at home and abroad.First of all,according to the literature and macro data,this paper gives a general overview of the current situation of aquaculture in Tai’an;Secondly,under the guidance of macro analysis and theory,a field survey was carried out in Tai’an City,and it was found that the farmers in Tai’an City have problems such as older age,limited cognitive level,single access to information,simple and rough government guidance,and lack of corresponding technology promotion mechanism.The main factors of green farming include: whether to use green feed,whether to use veterinary drugs under professional guidance,whether to form a mechanism for the utilization of fecal resources,and whether to treat sick and dead animals innocuously.Build a multiple and orderly logical model,and analyze the influencing factors of the current green farming behavior of farmers.Select the individual and farming characteristics,cognitive characteristics,and external environmental characteristics of farmers as independent variables.Quantitative analysis shows that there are significant impacts on green farming behavior: gender,education years,whether to participate in cooperatives,farming years,proportion of farming income,and the impact of farming on the environment The impact of veterinary drugs on products,the need for professional treatment of sick and dead animals,the need for green feed for breeding,the impact of surrounding people’s participation in green breeding behavior,the impact of surrounding attitudes on green breeding behavior,the strength of local government subsidies and local government supervision.In order to solve the current problems in the implementation of green farming,according to the empirical analysis results,the following suggestions are put forward to promote green farming: improve the awareness level of farmers;Promote the publicity of green farming;Establish special funds to increase subsidies;Perfect the mechanism of encouragement,supervision and technology promotion;Provide convenience for enterprises that promote green breeding behavior.