Flat Graphic Symbol In The Analysis Of Application Of "Ru Guo" Can Packaging

In this paper, from three parts about flat graphic symbol in the application of the "RuGuo" canned fruit packaging. The first part: introduction, the main two aspects of market research and competing goods analysis research, this paper analyses existing problems in the canned fruit industry in our country, and from other brand logo, packaging, brand slogan of three aspects in this paper, the brand competition advantages and disadvantages. The second part: flat graphic symbol design background, introduced the background, design elements and application of flat. The third part: flat graphic symbols in the application of "RuGuo" canned fruit packaging, through to the brand positioning, naming, logo design and packaging design flattening the use of graphic symbol, derivatives of marginalized and cross-border, brand promotion and marketing of the six aspects, introduces "RuGuo" brand shaping process.Flattening of the concept of the core meaning is: remove redundancy, massiness and multifarious adornment effect. Give a person with simple but not simple, beautiful, fashionable and eye-catching visual perception. In commodity marketing activities, to leave the first impression of consumers is packing. Good packaging can improve consumer willingness to buy goods, helped raise public awareness of market competitiveness of goods and commodities, which brings to the enterprise business value. Flat packaging design aesthetic, to cater to today's consumers, vector quantization and graphic information flat, color pure three major advantages, in modern packaging design has important reference value. Make mass consumer aesthetic got more, show a strong visual effect, to the brand and products significantly enhance the charm and temperament, more benefits to the raise of brand development and art culture.