Study On Brand Image Design Of Shijiazhuang Time-honored Cake Pine And Cypress Garden

Brand is the embodiment of enterprise values and core competitiveness.With the development of society,people's demands are constantly changing.Brand has become consumers' cognition and evaluation of enterprises and their products,services,culture,etc.In the fierce market competition,the homogenization of packaging design of time-honored brands is becoming more and more serious.With the rapid development of social economy and life,the diversification of pastry brands is springing up,attracting the attention of many consumers and making many traditional pastry brands suffer a heavy blow.In order to better meet the needs of different consumers,the time-honored pastry brands only stand out among many pastry brands,regain the favor of consumers,meet the needs of different consumers,and steadily promote the development of the brand in the society.Enterprises should not only pay attention to the quality of products,but also pay more attention to the visual sense of product packaging.In other words,the product packaging design plays an important role in the maturity of a company's brand culture.Based on the investigation of the brand development status and cultural assets of Shijiazhuang time-honored pine and cypress garden,this paper summarizes the existing problems of the enterprise brand image.Based on the combination of the brand's history,culture and product characteristics,the brand design elements are refined.Packaging design is taken as the carrier,and the representative buildings with Shijiazhuang Regional culture are combined to cater to the trend of the times.From the perspective of emotion,culture and inheritance,the brand image innovation design is visualized and continuously innovated to inject new vitality into the brand.This is a beneficial attempt to combine regional characteristics,cultural elements and consumer demand.