The Packaging Design Of Chengde Regional Characteristic Brand "Love Of Hawthorn"

In recent years,regional brand packaging design has faced problems such as homogenization of design,single structure,and neglect of regional culture.Under the general trend of consumption upgrade,the overall aesthetic appreciation of the whole people,the regional specialty brand packaging design is currently the shortcoming of commercial competition of regional products in China,facing a more urgent grand mission of transformation and upgrading of packaging trends.The essence of consumption upgrade is not the product form nor the product itself,but the aesthetic upgrade.This topic takes Chengde's regional specialty brand packaging design as the research object,and takes the form beauty of packaging design as the innovation entry point,focusing on the use of Chengde's regional special features and national tide performance style,through design leadership and integrated design,to make hawthorn love packaging The design can promote sales and build a brand while embodying the characteristics of geographical attributes,and plays an important role in establishing a domain name film.Adhering to the principle of combining theory and practice,the brand culture and packaging culture,consumer culture and human aesthetics of Hawthorn Love complement each other,and the Chengderegional culture and the modern national tide design language are combined into a new cultural capital.Combined with the current aesthetic trends in the packaging market,we have made full attempts and in-depth discussions on the combination of theory and practice in the means of expression and innovative forms,human aesthetics and artistic mood.In this paper,through in-depth comparison of domestic and foreign research,through the analysis of the environment and key issues of regional specialty brand packaging design,the trend and evolution of regional specialty brand packaging design are analyzed in detail,and the localized visual elements are used as hawthorn packaging The focus and characteristics of design research.It provides a theoretical basis and design paradigm for the design of packaging of hawthorn products.This design practice has made a full attempt to create a regional special brand,changed the positioning of hawthorn products in the field of packaging design,improved the cultural connotation and aesthetic value of regional products,and promoted the regional economy and the brand recognition of hawthorn products Helping the development of this industry model and promoting the inheritance and development of regional culture.