Shanxi Jinjiao Ejiao Packaging Design

Had a one thousand-year-old Yu she e-gum dynasties were as the product of the tributary,along with the jin merchants on the silk road was introduced into Europe,today,Yu she e-gum has shed once halo,in order to comfort through glue craft go down in one thousand,Shan Xi Jinjiao plastic bears the mission of revive Yu she e-gum to create the whole industrial chain ecological gelatin brand-Jin jiao e jiao.Nowadays,in the era of national health preservation,the demand for e-gum is increasing,the market scale is expanding,and the competition among brands is fierce.To gain a firm foothold in the market,continuous marketing and promotion are needed.Packaging design is a powerful weapon for brand promotion,but also the external image of a brand.Excellent packaging design can not only accurately convey product information but also effectively enhance brand influence and attract public attention.This paper describes the process of developing innovative packaging design for Jinjiao ejiao brand,and realizes product protection and convenience functions through its packaging design.Improve product aesthetic experience;Increase the added value of products to promote sales;Increase brand goodwill and enhance brand image.This paper first introduces the brand packaging design strategy in detail,so as to have a further understanding of the brand packaging design,to provide a theoretical basis for the subsequent development of packaging design;Secondly,conduct research on Jinjiao brand,understand the brand characteristics and brand cultural characteristics,and make a detailed comparative analysis with similar brand packaging to accumulate experience;At the same time,the existing problems of Jinjiao ejiao brand packaging are summarized,and the design ideas are sorted out.Finally,the innovative and adjusted design of Jinjiao brand packaging is carried out.The visual language of packaging is used to show and spread the brand image,so as to create e-gum products with local characteristics of Shan Xi,which not only helps to enhance the influence of the enterprise,but also helps to inherit the intangible cultural heritage of Yushe.