Research On Anhui Green Tea Gift Packaging Design

There are many famous teas in Anhui with a long history.The unique health and cultural characteristics of Anhui green tea are loved by the public.Anhui green tea is also more used as gifts for relatives and friends and interpersonal communication.However,in the tea gift market,the development of Anhui green tea gift market is relatively awkward.The development of Anhui green tea gift market is faced with such issues as high-end market blank,loss of consumer groups,tea The cultural spirit is not communicated smoothly,and the added value of industrial value is low.Therefore,Anhui green tea stops at the middle end of tea consumption.The development of high-end green tea field is relatively backward.As a dual carrier of material and spirit,green tea cannot play its due industrial value,thus creating the impression of poor image and low grade of Anhui green tea for consumers.These phenomena need to be improved.Based on the research of Anhui green tea gift packaging market,combined with the current situation of domestic and foreign tea gift packaging,this paper analyzes the weak brand awareness,unreasonable over packaging,lagging packaging structure,lack of innovation in packaging materials and other issues,and concludes that the development direction of Anhui green tea gift packaging design should focus on packaging visual effect,spiritual level From the analysis of the packaging design of bamboo leaf green tea,small pot tea and Japanese lupicia tea,it is concluded that the design orientation of Anhui green tea gift packaging should be based on the high-end market for brand redesign,precise positioning of consumers,reshaping of packaging design style and application of ecological packaging materials.Taking the design of"impression Huizhou" green tea gift packaging as an example,brainstorming the design plan,determining the design orientation of green tea gift packaging,and developing from the aspects of packaging structure optimization,packaging material selection,packaging technology use and visual image design,aiming at the needs of different customers,designing "gift of friendship","gift of confidant","gift of VIP" gift packaging The purpose of consumers' taste of Huizhou tea culture is to provide reference for Anhui green tea gift packaging design industry and promote the development of Anhui green tea market and the spread of tea culture.