Study On The Application Of Huizhou Cultural Elements In The Pastry Packaging Design

This paper takes Huizhou cultural elements in the pastry packaging design as the research object,trying to inherit and learn the essence of them.By means of deformation and abstraction of the Huizhou cultural elements,and then refinement and combination,deconstruction and reconstruction,a new visual symbol comes into being,which is helpful to break the inherent form of Huizhou cultural elements,build the new order and give Huizhou culture new vitality.It not only helps to reflects the representative regional characteristics in the pastry packaging,also enrich the profound traditional culture.The first chapter introduces the research significance and purpose of the application of the Huizhou cultural elements in the pastry packaging design,and makes a brief introduction of the research contents of each part of the article.The second chapter first elaborates the Huizhou cultural elements,further analyzes and explain related concepts of pastry packaging design and last makes correlation anlysis.The third chapter is the key point of the paper,mainly analyzing the specific application of Huizhou cultural elements in the pastry packaging design.It focuses on the the reconstruction of horse-head wall cultural elements in the pastry packaging design,integration and reproduction of Huizhou carving cultural elements in the pastry packaging design and extraction and improvement of “the four treasures of study” cultural elements in the pastry packaging design.The fourth chapter is also the emphasis of the paper,which clarifies the value of Huizhou cultural elements in the pastry packaging design,including the cultural value,aesthetic value and financial value.This paper explores the use of Huizhou cultural elements in the pastry packaging design,and tries to draw the essence from Huizhou cultural elements and fully excavate Huizhou cultural elements.Through the different types of Huizhou cultural elements in the pastry packaging design in the visual performance and use of methods to strengthen the consumer's memories of the ancient Huizhou,"Fang soil similarities and differences" of regional culture play a role in the continuation and inheritance;From the consumer The psychological characteristics of the starting,to build a "people-oriented" design concept,to increase the brand value of Huizhou pastry,and better highlight the unique flavor of the pastry;By grasping Huizhou cultural elements "shape" and "God" dual performance core features,The establishment of "shape and the gods," the intrinsic link to promote Huizhou culture and the integration between the pastry,to achieve mutual benefit and win-win situation.