Research On The Design Of Green Food Packaging Of "Altay Gift" Series

With the arrival of the era of view informatization,the forms of product packaging design on the market have become more diverse.Consumers’ needs are not only limited to the needs of the product itself,but also increasingly concerned about the connotation and emotions conveyed by product packaging.The starting point of today’s packaging designers is to effectively convey product packaging information,enhance consumer brand emotional experience,and enhance consumer purchasing desire through visual reproduction.The packaging design of green food is in line with the current consumption concept of green life among the public,and has also stimulated more and more consumers’ desire to purchase green food.This article explores the packaging redesign of the "Altay Gift" series of green food,hoping to optimize the food packaging image while improving the existing problems and shortcomings in food packaging design.On the basis of realizing the basic functions of product packaging,fully showcasing the characteristics of Altay gift brand and the brand culture it attempts to convey to the public,making product packaging convey more authentic and vivid product information,thereby further enhancing consumers’ recognition of local green food brands.This article discusses in detail from five units.The first chapter is the introduction section,which mainly explains the research background,purpose and significance,as well as the content and methods of the topic research;Chapter 2 introduces the unique regional resource conditions of Altay region and classifies and analyzes the green food produced locally;Chapter 3 summarizes the basic overview of the Altay gift brand and relevant research on the series of green food,in order to prepare for the design concept of the plan.Through questionnaire research,the positioning and design elements of the Altay gift series green food packaging design are clarified,laying the foundation for the practical design of the Altay gift brand;The fourth chapter summarizes and analyzes the shortcomings of some green product packaging in the Altay region,and compares it with the packaging design of characteristic products in other regions.It summarizes the shortcomings of green food packaging in the Altay region,and proposes improvement measures and design strategies;Chapter 5 explores the design practice of green food packaging for Altay gift series based on previous research and development of design strategies.In the design process,we should consider how to integrate brand concepts with product design.By selecting regional representative elements and combining products in packaging images,and using artistic design techniques such as line drawing and illustration,we can convey the natural and organic characteristics of green food,the regional representative elements selected in graphics,and unique natural customs.We can also convey the green and healthy concept of the "Altay Gift" brand through the packaging design of green food.