The Application Of Zhu Zhou's Impression Elements In Packaging

The earliest concept about city impression come from early 20 century,at first,it start with abstract beauty conception.then it was applicated in logo design widely.Until recent years it was used in package design.But when we make the city imprerssion things which was emotional culturetive and package design which was rational ecnomical meet,the most complextive relationship will certanily show up.clear this relationship will help make a guid to package design correlative.but what a sorry is there is no paper to rely,even the related design was not so perfect.We all know that the application of city impressin element to a package design can increase the chracter of city,in the same time,it also can improve the connection betwen buyer and product.This paper makes a lot domestic and overseas study and analyze the socialist and natural content and figure out the relationship between city impressiom element and package design,summarize five ways to design a city impression element,put forward principles like peculiaty,populartiy,leading and resonant.Any way,using city impression elements has many advantages such as rich company culture,popularize city,promote sailing.At last,this typical based on Zhu Zhou city,using the city impression elements in DaiYonghong company.make a guidence by design a serious of melon seeds package to explore the ways to conject city impression and melon seeds.