The Research Of Tourism Commemorative Gift Tea Packaging Design

With the rapid development of tourism industry, commemorative gift tea industry is booming in tourism areas. However, in the process of the development of tea market in full swing, there are some issues of weak brand awareness, packaging homogeneity and the excessive packaging to varying degrees in the main commemorative gift tea packaging. In the era of ecological design and low-carbon design, gift tea’s walking road to the brand and series are the only road to packaging design.This project makes some market researches and design discussions about the tourism destination commemorative gift of tea packaging design. And on this basis, there is an analysis and discussion of the positioning of the tourism destination commemorative gift tea from three aspects,that is, product positioning, target customers positioning, brand image positioning.In addition, by describing the present situation of the current gift tea packaging, it points out that there are some shortcomings of weak brand awareness,packaging homogeneity and the excessive packaging in commemorative gift tea packaging design.Combined with the positioning of tourism destination commemorative tea packaging and analysis in the current situation, this project puts forward the design methods and ideas of the commemorative gift tea packaging from four aspects:the green and ecology advocating low-carbon design, lightweight and small size leading portable design, characteristic culture reflecting cultural design, and series packaging shaping the brand design.Meanwhile, on basis of the research of tourism destination commemorative tea packaging design,this project focuses on the example "there is tea" brand series packaging design as the object of design practice, doing some research and practice from the logo design, color design and container modelling design, etc,and discussing the example "there is tea"brand series packaging design and the direction and way out for tourism destination commemorative tea packaging design.