| Fortune culture is the local culture of the Chinese nation and the core of our folk culture.It appears in various forms in traditional culture.Today,despite the prosperity of which is actually a result of human nature.Therefore,after thousands of years of baptism,the culture of blessing still plays a vital role in our daily life,and various occasions and ways of praying activities are still in progress.Fortune culture has been inherited for thousands of years,but now it permeates every bit of people's life.Fortune culture is more diversified in form and content,but it always reflects the concept of life and values of the whole Chinese nation.Discussing the culture of happiness has certain theoretical value and practical significance the rapid acceptance and effective dissemination of design works.For gift packaging design,the culture of happiness is an excellent source of material and a cultural system for reference.The various elements related to "happiness" have a profound historical precipitation in form,content or other aspects with the development of time,and can provide rich content for use as material.What's more,people are more and more aware of the value of national culture and attach more and more to national culture.Combining modern packaging design with relevant elements of happiness culture can not only embody our country's long-standing happiness culture,highlight the national regional characteristics of packaging design,but also enrich the design concept and design method.On the other hand,packaging,as a new carrier of the culture of happiness,is a great expansion of the content of the culture of happiness,and also an important way to make the various traditional elements of the culture of happiness glow new charm in modern times.The combination of the two provides fertile ground for the development of traditional culture in modern times.This paper introduces the word "Fortune" from its origin and development,studies the relevant elements of "Fortune" contained in "Fortune" culture,and finds out the cultural connotation and characteristics of the Chinese nation;then analyses the relationship between "Fortune" element and modern gift packaging and enumerates relevant application cases;finally,takes the gift box packaging of the cake brand "KenGee" as the carrier,carries out the design and application practice of "Fortune" element.Combining with the characteristics and requirements of modern packaging,the gift packaging works with the characteristics of the times and Chinese culture are designed. |
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