The Strategy And Path Of Yiembroidery Industrialization Development From The Perspective Of Cultural Creative Industry

With the economic development and the improvement of people’s spiritual needs,cultural and creative industries are emerging.The cultural and creative industry is mainly reflected in creative activities,and promotes change by discovering new aesthetic tastes and creating new values.The focus of the cultural creative industry is creativity,and the core is culture.Intangible cultural heritage such as the traditional handicrafts of ethnic minorities with excellent cultural resources is an important source of cultural symbols and creative elements.Cultural soft power is not only related to the status of cultural resources,but more importantly to the social and economic values generated by the development and utilization of cultural resources.The industrialized development and utilization of ethnic cultural resources is an effective way to promote the creative transformation and innovative development of ethnic culture.The Yi embroidery of Yunnan is a unique feature among the intangible cultural heritage of many ethnic groups.It records the long history and changes of the Yi ethnic group,carries a heavy ethnic culture,and is a carrier representation of the lifestyle of the ethnic people.With the multiple factors of modern times,Yi embroidery is facing many inheritance and development issues that are not common to the heritage.The industrialization of Yi embroidery is a basic way to realize the value of cultural resources.With the multiple factors of modern times,Yi embroidery is facing the problems of inheritance and development of many intangible cultural heritages.Industrialization of Yi embroidery is a basic way to realize the value of cultural resources.If the industrialization model of cultural and creative industries is used as a supplementary means to promote the development and promotion of the Yi embroidery industry,it will be a new way out for the development of Yi embroidery.The development of cultural creative products through the creative source brought by Yi embroidery,bringing cultural products containing traditional cultural spiritual wealth to consumers,using market resources to promote the protection of Yi embroidery,promoting the industrialization process of Yi embroidery,and improving economic benefits And social benefits.Through the interconnection of the Yi embroidery industry and the cultural creative industry,and the combination with the lifestyle of the digital economy era,many new models and new formats will be generated.This will extend the Yi embroidery industry chain and play a role in the continuation of the cultural industry of ethnic minorities.Therefore,from the perspective of cultural and creative industries,the representative representative of the Yi embroidery industry in Yongren County,Chuxiong Yi Autonomous Prefecture,Yunnan Province was selected as the research object.using the knowledge of ethnic economics,cultural economics,and industrial economics to clarify the connotation and Based on the relationship with the development of the Yi embroidery industry,it researches and proposes the current situation,problems and causes,influencing factors,and transformation paths of the local Yi embroidery industry.First,before the analysis,the related concepts of the cultural and creative industry were defined,and then the background analysis of the Yi embroidery industry was analyzed.The status,development problems,and internal and external reasons of the Yi embroidery industry were analyzed,and the influence on the development of the Yi embroidery cultural creative industry was analyzed again Related factors.Then,five development models are proposed on the basis of the development of Yi embroidery cultural creative industrialization following the blue ocean strategy,smile curve selection and differentiated competition strategies,including the cultural and creative complex model of capital connection aggregation,free cross-border composite model,IP and its derivatives Model,tourism cultural and creative interaction model and public welfare feedback model,clarifying the economic,social,industrial and cultural benefits of the industrialization of Yi embroidery culture and creativity.Finally,the suggestions on how to realize cultural creativity from cultural resources,cultural creativity,cultural investment,and cultural governance are suggested for reference.