On The Creation Of Cultural Tv Program "Hello Jiangxi-Ganfa Embroidery"

Based on the local culture of Jiangxi Province,the cultural TV program "Hello Jiangxi ganfa embroidery" selects the intangible cultural heritage of Jiangxi Province-"ganfa embroidery" as the shooting record to show and explain the works of ganfa embroidery.At the same time,Ms.Tao Yonghong,the inheritor of craftsmanship,has carried out the cultural connotation,handicraft,cultural heritage and development of ganfa embroidery Interview.While introducing ganfa embroidery culture,the program also reflects on the challenges and opportunities faced by traditional culture under the current situation of high-speed development of mechanization and technology."Hello Jiangxi · ganfa embroidery" program spreads intangible cultural heritage protection as a small topic through the mass media of TV,which makes the program have great achievements in both cultural communication and value guidance.At the same time,it uses a variety of later program editing techniques to package the program,adding the aesthetic experience of audience watching.In the whole creation process of the work,the author deeply participated in the whole process of early planning,mid-term shooting and late editing,in which the professional quality of broadcasting and hosting was highlighted through the use of voice language such as dubbing,on camera explanation,one-to-one exclusive interview,etc.Based on the graduation design work "Hello Jiangxi ganfa embroidery",this paper expounds the graduation work in three parts: introduction,text and conclusion.The first part of the introduction mainly describes the creation origin,literature review,creation content and methods of this film,mainly analyzes the theoretical basis and creation basis of graduation works;the second part of the main body focuses on the general situation,creation process and innovation reflection of the program,and fully shows the formation track of the cultural TV program "Hello Jiangxi ganfa embroidery".The third part is the summary of graduation works.