The Design And Application Of Hunan Embroidery Cultural Elements In Cultural And Creative Products

The birthplace center of Xiang embroidery is widely considered as Changsha area in Hunan Province.It occupies a very important position in modern society and plays a very important role in the development of social economy.As the local culture of Hunan Province,Hunan embroidery art is well known by the public.The excellent cultural value and artistic value of Hunan embroidery are still worth carrying forward and inheriting.With the rapid development of today's society,the cultural industry is experiencing the best times and developing vigorously with the trend of the times.As one of the components of the cultural industry,cultural and creative product design is facing a good development opportunity,but there are still many problems in itself,leading to cultural and creative products can not become the mainstream.This paper investigates the cultural and creative products of Yuelushan University Science and Technology City in Changsha and the Xiang embroidery products in the market to find out the current development situation,so as to determine the audience of cultural and creative products,accurately analyze the product positioning,and finally find the characteristics and design elements of cultural and creative products loved by the customers.We are committed to combining Hunan embroidery with Yuelushan University Science and technology city to develop cultural and creative products that represent the image of Dake city.Yuelushan University Science and technology city as the cultural card of Changsha University City,want to make excellent cultural and creative products,the main thinking is how to combine the elements of Hunan embroidery and big science city.It mainly adopts the principle of extracting the color of Xiang embroidery and subtracting the cultural elements of Xiang embroidery to design,and combines with different types of cultural and creative products.It is expected that the designed cultural and creative products of Xiang embroidery can drive the development of Yuelushan University Science and Technology City,and make the traditional handicraft of Xiang embroidery popular and sought after by modern people.The purpose of this paper is to integrate the traditional crafts of Xiang embroidery with modern daily necessities.The traditional Xiang embroidery industry needs to find a new way of development.The creative product design of Xiang embroidery culture has opened up a new carrier and way to make the long-term and sustainable development of Xiang embroidery culture.