The Research About The Design Of Gan Nuo Mask Cultural Creativity Products

Nuo culture refers to an ancient cultural phenomenon with profound historical and cultural values across time,space and nation,and an integrated cultural type which blends religion,folk customs and art.Throughout the development for more than three thousand years,it has developed unique cultural style.Nuo culture contains primitive life consciousness,totemism ideology,traditional theory of Yin-Yang and five elements,magic arts and witchcraft awareness,and meanwhile consolidates primitive mankind survival entrepreneurial spirits and the life power to fight with natural disasters.As an integral part of Chinese Nuo culture,Gan Nuo shows distinctive regional and national characteristics.Nuo mask,as the symbolism and major component of Jiangxi Nuo culture,carries with the historical values of Nuo culture and the cultural information of religion,folk customs and aesthetics,plays a vital role in Nuo ceremony,Nuo dance and Nuo custom,and dominates a prominent status in Nuo culture.However,Nuo culture runs counter to the progress of modern social civilization as a precious intangible cultural heritage.Its present development situations remain to be less satisfactory in need of urgent salvation.During the process of development,Nuo mask continually weakens its primitive religious and witchcraft functions but progressively enhances its artistic and aesthetic values.In recent years,the rapid advancement of cultural creativity industry brings about new opportunity to traditional culture.The development of Gan Nuo mask cultural creativity products has extremely positive facilitation functions in the inheritance and promotion of Nuo culture.The thesis primarily aims to put forward better thought and theoretical basis for the inheritance and development of Nuo mask and Nuo culture throughout the study on the design approaches and development of Gan Nuo mask cultural creativity products.Based on the comprehensive comprehension about Gan Nuo mask-related knowledge,the thesis conducts a theoretical study on the integration of Gan Nuo mask and cultural creativity product design and proposes corresponding design principles,approaches and development strategies for Gan Nuo mask and cultural creativity products.The thesis altogether consists of five chapters.Chapter One clarifies the research purpose,significance,research approaches and research thought,and summarizes present development situations of Nuo mask and cultural creativity products at home and abroad.Chapter Two systematically arranges and explores Jiangxi Nuo mask-related background and theory knowledge,including the origin,development,classification and production of Gan Nuo mask,and subsequently concludes Nuo mask modeling and color features,observes Nuo mask aesthetic expressions and conceptual awareness;Chapter Three briefly states relevant theories of cultural creativity products,and expounds the possibility to integrate Gan Nuo mask with cultural creativity design;Chapter Four presents four principles and five design approaches for Gan Nuo mask cultural creativity products;Chapter Five probes into the development of Gan Nuo mask cultural creativity products,including the establishment of public service platform,the utilization of new media channel to build up cultural brands,talent cultivation and other development countermeasures.The thesis expects to provide new thought suggestions and theoretical reference for the design of Gan Nuo mask cultural creativity products and the development of cultural industry.