| Since their creation, museums and other cultural institutions have tried to keep up with the many advancements of technology. The increasing popularity of Smartphone applications in society and in cultural institutions has brought about a new wave of questions and considerations for these institutions. This thesis provides information, data and case studies to help contribute to the awareness of this technology.;First, the thesis reflects on how institutions adapted the technology of modern times . From film to computers to cellular technology, cultural institutions have had the opportunity to engage new audiences in inventive ways. With the invention of the Smartphones and mobile browsing, technology is taken to a new level. Museums, from the very large, and very prestigious Solomon R. Guggenheim to small historical sites, can benefit from this new technology. The development of this is studied in this thesis.;Second, the thesis explores two data studies that provide important and intriguing information about Smartphone technology. The Nielsen Mobile Media Report illustrates the increase in Smartphone ownership and important demographics about applications (apps) and mobile web usage. The American Alliance of Museums Mobile Survey provides facts about current technology in cultural institutions, including, goals, challenges, and deterrents to development and implementation. It gives institutions considering implementing applications the data necessary to make educated decisions about the future of smartphone applications.;Finally, the thesis presents case studies of local institutions. The first three institutions are good models of smartphone applications development and implementation. The final two institutions are a study of institutions that at the time of the interview was not using smartphone technology, the reasons for not doing so and their thoughts and plans for future implementation of mobile technology.;My research finds that museums and cultural institutions need to seriously consider the opportunities and challenges presented by mobile technologies. Though there is always the possibility that certain technology can be considered a "fad", studies show that mobile technologies are the trend, in museum operations, communications and visitor expectations. In conclusion, this thesis presents a set of questions to help institutions consider and organize the information necessary for a basic mobile technology needs assessment. I also provide a list of companies and organizations that have the expertise to help institutions with the development and implementation of smartphone and other mobile web technologies. |
