A Research On Development Of Tourist Resources In Museums Of Sites

The museum is a special cultural arts carrier, is to reveal the nature of holding their own values and save the greatest possible collection and display of historical and cultural value. With the development of tourism and the people’s desire for culture,tourism features increasingly prominent museums, its tourism development potential and invaluable.This study will be locked to the museum site museum of this particular type,draw Museum Tourism research results, the use of economic theory, the theory of experience, a theme park type development theories, which are selected Museums of Wu,s Stone Graves in Jiaxiang County development as a case, the depth field distribution,recycling questionnaire, the use of Excel software for statistical analysis, based on the "Diamond model" Theory ? Michael Porter, abstract Wu,s Stone Graves in Jiaxiang County new theme park-style development direction –“Han style Park”, linking conformity other tourist attractions, which develop packaged radiate vitality, for the benefit of the people side of the resort, promote local tourism development. This new development path, hoping the ruins museum of tourism development has some help.The first part is the introduction. Mainly describes the background, purpose,meaning, method, etc., to form the paper outline the role play.The second part is the literature review. By reading a lot of international journals,books, academia valuable results and understands the latest developments in museum tourism development, and to sort out the summary of previous research.The third part is Museums of Wu,s Stone Graves tourism development situation analysis. The basic overview of the museum portion of the combination on the basis of the use of "diamond model" theory of Michael Porter ? resource analysis, combined Jiaxiang County Tourism Market refinement and analysis of the museum’s pre-market research, expand investment and benefit analysis demonstrated this mode of scientific,feasible for the proposed development model Museums of Wu,s Stone Graves foundation.The fourth part is Museums of Wu,s Stone Graves tourism development of innovative conceptual plan envisaged, cum on the "Han-style garden" focuses on, is the core of this paper. First combine Museums of Wu,s Stone Graves historical background throws planning concepts, and then start the travel experience point ofview, to the theme park development model elaborated, "Han-style garden," the development model of product positioning and functional area.The fifth part is Museums of Wu,s Stone Graves tourism marketing strategy, tourism marketing principles to foster the development of the marketing market is divided into market, market, market continued to consolidate the implementation of the three phases to promote "Han style park" expand the tourism market.The sixth part is the conclusion and recommendations. This part of the paper in the process of writing a summary of the harvest, the results of the research were reported, and proposed direction of future efforts.